Google Weaves Social Search Web

Не случайно Цукерберг в одном из интервью говорил, что больше всего боится, что кто-то еще придумает радикально новое. "...You also begin to see the differing ideology driving Google and
Facebook. While Google believes that the Web is open, transparent and
freely available to all, Facebook is focused on creating a bigger and
bigger walled garden." Read more: http://technorati.com/technology/article/google-weaves
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Author: David Amerland

Published: April 05, 2011 at 8:37 am

Read more: http://technorati.com/technology/article/google-weaves-social-search-web/page-2/#ixzz1IlmxKpT7

Google and Facebook are at war right now, while Google wants access to Facebook’s metadata and Facebook wants Google to just back off and let it be, while allowing Facebook users to use Gmail to find more friends and create more connections in Facebook.
The spat is still going on without an immediate resolution in sight but in the meantime Google is forging ahead with its own social search "improvements", weaving a web which leverages its powerful presence in search to begin incorporating a searcher’s personal preferences.
In February, Google announced that it was making its search results more social by weaving in content that a consumer’s social media connections had created or shared on social networks like Facebook and Twitter, and showing the results not at the bottom of search as in the past, but interwoven with normal search results.
Then in March, it announced the roll out of its +1 Button on an experimental basis. That however, is only one of a number of social web initiatives they have in place. Google is the kind of company which drives its innovations based upon end-user data and win-win scenarios.
It created Google Places at the height of the global credit crunch, allowing business to get on Google for free, create a presence and drive customers to their door locally. In return, Google enriched its index with valuable data on businesses and their listings which, because most did not even have a website, existed only in the Google Index.
It created Google Latitude as a location-aware mobile app which allows a mobile phone user to allow certain people to view their current location. Via their own Google Account, the user's cell phone location is mapped on Google Maps.
http://www.blogger.com/post-create.g?blogID=3578295772728789711&pli=1 

In Google Hotpot, it allows people to rate restaurants, hotels and places they like and share them with friends both through the web and mobile search.
Each of these, on its own, is a powerful enough initiative in social search but with Google you also get full integration. The recommendations you make using Google Hotpot, for instance, appear on Google Places so that your friends know that the hotel you stayed in in downtown Manhattan has excellent service and a cool diner. These also get picked up by Google’s organic search as they begin to integrate in the social web and suddenly you begin to see how Google uses its power to create a web of social interactions.
You also begin to see the differing ideology driving Google and Facebook. While Google believes that the Web is open, transparent and freely available to all, Facebook is focused on creating a bigger and bigger walled garden.
I work online and like Facebook and what it has brought to us in terms of social interaction, plus the opportunity it has created for social media marketing, but I disagree with its arbitrary, often high-handed approach to pages and profiles. These pages often are deleted because "they violated Facebook guidelines" (you always get a corporate, faceless, meaningless message and have no one to get back to). Facebook also tries in its own way to make itself the only relevant Web property through the aggressive marketing of "make Facebook your Homepage" and the constantly changing Facebook page functionality, which makes it hard to do anything other than spend lots of time there just to keep up.
I believe in the power of the social Web to create a more meaningful, experience-rich online world that also can lead to more profitable businesses for those who understand how to use it. Right now, Google’s borderless Web model appeals to me more. But it is an ambitious project and the jury is still out on whether it’s going to work.
http://technorati.com/technology/article/google-weaves-social-search-web/page-2/

Article Author: David Amerland
David Amerland is the author of a number of best-selling SEO and Online Marketing books which have helped webmasters dominate search engines and find online success.